The professorship Thought Leadership works in close relationship with organizations and other knowledge centres with an interest in thought leadership. Research questions are brought in by organizations and studied by a combined team of researchers, teachers, students and experts/practitioners.

Knowledge, ideas and tools from the research centre are brought back into organizations and used to professionalize the educational program of Fontys University of Applied Sciences, School of Communication.

The key pillars of Thought Leadership: Novelty and Trust.

Novelty and Trust

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