I work as an independent researcher, consultant and teacher, focusing on strategic questions related to thought leadership strategies.
My philosophy is that thought leadership is not something that you can self-proclaim. Rather, it is the natural outcome of organizational strategies that are truly driven by thought provoking viewpoints on topics that matter to stakeholders, the market and society. Hence, companies need a novel point of view that inspires and mobilizes stakeholders and that is aligned with the company’s vision, strategy, identity and actions. Based on this philosophy, I support organizations in their thought leadership challenges, teach at (business) schools, offer in-company presentations and speak at conferences and seminars about this topic.
When working with you, either as a manager or a student, I bring to our relationship:
- A practice of first carefully listening to your ideas or challenges before forming my view
- A practice of untangling, (re) structuring and clarifying your thoughts, challenges or ideas
- A belief that we should leverage the potential that is already there in your organization
- A belief that ‘practice’ and ‘preach’ go hand-in-hand (it’s not first preach, but also not first practice)
- A commitment to help you, your team or organization to reach your goals in your way
My professional background
I have a PhD in Corporate Communication and 15 years of experience in research, teaching and consulting. I have become skilled in taking an evidence-based approach to business problems (both qualitatively and quantitatively) and in making academic models practically useful for business. I navigate between academic thinking and intuitive creativity and pragmatism.
For personal background purposes
I am a social animal, like to understand what motivates people and am averse to people who put up walls around themselves. I love ‘free-thinkers’, entrepreneurs, and I am drawn to people who show variety in their personal interests. I tend to laugh loudly at dry jokes but am less talented at making them myself. Aside from my work, I enjoy being a mother of two daughters and a son. I also like to be inspired by design and art, and to connect that with thought leadership.